Sending leads to one buyer in one country is not a hard problem. A spreadsheet handles that fine.
It stops being fine at partner four, country nine, and the week someone is on holiday. By then the real work has already started. Forwarding leads by hand. Chasing a status update. Working out who owes what against what they say they owe. Finding out a batch of leads was junk only after a partner complains about it. A lead nobody converted just sitting there, already paid for, going nowhere. None of that is skilled work. All of it costs money the moment it slips.
Alion is the layer that removes that work. It decides where a lead goes, screens it before it costs you a payout, keeps a provable record of what happened to it, and works out what you are owed. It does not replace your tracker or your landing pages. It starts exactly where they finish, the moment a lead exists.
