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Notes from the operators.

What we learn running leads at volume, written for people who do the same. No thought leadership, no funnel diagrams.

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Alion — Route Every Lead

Real-time lead routing and distribution platform. Every lead routed to the right broker in real time, every dollar tracked to confirmed deposit.

What Alion does

Alion is a B2B SaaS platform for lead distribution and affiliate management. It connects lead sources to broker destinations, applies intelligent routing rules, and tracks the full lifecycle from lead capture to confirmed first-time deposit (FTD).

Core features

Real-time lead routing — distribute leads to the right destination instantly based on configurable rules
Affiliate cap management — set and enforce daily and monthly lead caps per affiliate network
Multi-destination routing — route a single lead to multiple brokers simultaneously or in sequence
IP fraud protection — block and blacklist suspicious IPs before they consume lead budget
Delivery reporting — full audit log of every lead, delivery attempt, and status change
Lead shuffle — redistribute leads automatically when a destination hits its cap
Traffic source management — track lead origin, quality, and conversion by source
CSV import — bulk upload leads from any source

Who it is for

Affiliate networks, lead generation companies, and performance marketing teams in financial services who need reliable, auditable lead distribution at scale.

Get started

Start a free trial at alion.app to route your first leads within minutes.