Route it automatically. Recycle what didn't convert.
Lead Routing & Distribution
Every lead goes to the right buyer on its own, split by whatever rules you set, with a backup buyer ready when one says no.
Tier-1 English leads from a native source and tier-3 push traffic shouldn't land on the same desk, but sending everything to one buyer or splitting it by hand is usually the only alternative on offer. Alion routes on up to four dimensions, traffic source, landing page, country, language, in any order you choose, with each branch ending in a weighted pool of flows.
Example
German push traffic goes to buyer A. German native traffic goes to buyer B.
A buyer's CRM going down used to mean lost leads. Each lead draws a primary flow by weight, and every other flow in the pool becomes an ordered fallback, if the first buyer rejects it, the next one is tried automatically.
Example
70 percent to buyer A, 30 to buyer B. If A rejects it, B gets it anyway.
Manually rebalancing weights as buyer performance shifts is a weekly chore nobody actually does. Alion recalculates routing weights every 30 minutes based on trailing earnings per delivery, moving volume toward what's actually paying, continuously, while new flows still get a guaranteed floor of traffic to build a sample.
Example
Buyer A earns you 12 per delivery, buyer B earns 7. A starts getting more.
Leads sent over cap are unpaid leads. Any buyer whose daily, weekly, or contract cap is full is silently removed from that lead's candidate list, making overdelivery structurally impossible instead of something you catch at month end.
Example
Buyer caps at 200 a day. Lead 201 goes somewhere else instead of nowhere.
Your tracker and your internal systems need to know about every lead, not just the one a buyer happens to win. Fire an additional delivery, a postback, a Telegram message, an internal webhook, in parallel with the main routing decision, without it affecting the outcome.
Example
Every lead also fires your Keitaro postback and a message to your team chat.
Lead Recycling
A lead nobody converted is not a dead lead. Send it back out, without ever resending it somewhere it already went.
A No Answer lead is not a dead lead, most operators leave this money on the table because moving leads manually isn't worth the effort. Re-route unconverted leads to new buyers by matching country, traffic source, campaign, original destination, and current status.
An approximate split drifts over time instead of holding to what you configured. Leads are split across target buyers using exact proportions, not random assignment.
Reselling a lead that already deposited is the worst mistake available in this business. Converted leads are unconditionally excluded from recycling, it simply cannot happen.
Recycled leads are still leads, they have to follow the same commercial rules as fresh traffic. Eligibility is verified before a lead is assigned and again right before it's sent.
Recycling only earns money if it happens consistently, which manual processes never do. Run it on a schedule instead.