Every partner speaks a different status. Alion translates all of them.
Status Tracking
Four buyers speaking four different languages about the same lead, turned into one set of statuses you can actually compare.
Four buyers means four different status vocabularies and no way to compare them. Every lead outcome resolves to one shared vocabulary, FTD, Callback, No Answer, Unqualified, and 23 more, making buyer quality directly comparable for the first time.
You shouldn't have to ask a buyer to change their systems just to work with you. Each buyer's own status strings map into the canonical taxonomy, and anything unmapped surfaces in a triage panel instead of silently disappearing.
When a buyer insists a lead was always Unqualified and you remember it as a Callback last week, someone has to be provably right. Status changes are recorded as permanent rows, never overwritten, so the full sequence stays available.
Finding out about an FTD the next morning is a day too late. Buyers push status changes to Alion in real time instead of waiting on a scheduled reconciliation.
Your ad platform can only optimize on conversions it actually knows about. Configure a sub-flow that fires automatically whenever a lead hits a chosen status, most commonly a conversion postback the moment it reaches FTD.
"Show me leads no buyer converted" and "show me leads someone marked Callback at some point" are different questions, and most tools only answer one of them. Filter by last recorded status, status at every buyer, status at any buyer, or ever-had status.